Ford
Film
Film
Launching a new platform for Ranger in the beginning of 2020 came with unthinkable challenges following the global pandemic. Massive production budget cuts, increased pressure from clients, not to mention a failing economy in South Africa.
We wanted to reveal a new lease on life where it felt like everything we knew and loved was held back from us, even if it was for just a moment. To show how the unshakable resilience of our drivers (and Ranger community) along with the intelligence, strength and capability of our vehicles can get us back to a fulfilling existence. This is because the best life to live is the Ranger Life.