Porsche
Global Integrated Campaign
75 Years of being Driven by dreams…
Porsche is a place where artists racers and innovators come to daydream. So for their 75th anniversary, we were tasked to launch their purpose for the world to see - Driven by Dreams. We led and supported a fully integrated campaign across every global market from North America to China celebrating their milestone. We used Porsche’s iconic hues as a proxy for bravery, dreaming in full colour across every event, activation, and Dealership.
