Guinness
Film
Film
Guinness is a rich, dark liquid full of character, that other beers simply don’t have. This is both a strength and a weakness in markets like Africa, where people are sometimes scared to try something that is so different to what they know.
The challenge was to illustrate the depth of flavour in every glass, in a way that made people want to take the plunge and try a Guinness for the first time, ‘cause once they try it we know they’ll love it.
The solution was a fantastical journey through the famous liquid that reveals its hidden vibrancy, leaving the viewer thirsty for a Guinness.