smart
Tactical E-commerce Promo
A LITTLE BIG FASHION STATEMENT.
The Smart is the affordable and stylish solution to urban transportation. But traditional advertising just isn't smart enough to catch the eye of those who would buy one.
So instead, we placed the car on Africa’s largest online fashion retailer, Zando, alongside the latest must-have fashion items that cost around the same as the Smart's monthly repayments. Simple. Sexy. Smart.
