Avoid The Pain

Avoid the pain. Save a life.

The aim of our project was to help the Sunflower Fund create a donor drive and increase the size of the South African Bone Marrow Registry. With zero budget and a simple idea. We showed South Africans how simple and painless donating bone marrow is, by offsetting the painless donating procedure against a full blown tackle by an international rugby player. We challenged some of our biggest local celebrities live on air: Either register as a bone marrow donor, or we’ll send Kobus Wiese to come tackle you.