No logos. no branding. JUST BE KIND.
In South Africa - Inequality, corruption, unemployment, and crime are some of the contributing socioeconomic factors that face the nation. Perpetually creating despondence and cynicism amongst its people.
ARK (Acts of Random Kindness) is a nonprofit organization to tackle the intense negativity that faces most South Africans. So how do we inspire people to be more kind, more often? How do we challenge the way people think and behave towards themselves and others?
Through an anonymous collective. A force for good. Champions of kindness.
